The MCI’s objectives are to promote, protect and expand the motorcycle industry for the benefit of members.
Promoting the market
Promoting Powered Two Wheelers as:
- The commuter solution
- Environmentally friendly transport
- Congestion busting
- An economic alternative to a car
- A fun way of getting about
- A mainstream sport
Protecting the market
Responding to industry challenges:
- Improving safety
- Breaking down barriers to motorcycle use
- Challenging/changing transport policy
- Challenging European Regulation
- Removing barriers to motorcycle access
Expanding the market
Growing the number of motorcycle users:
- Securing existing markets
- Increasing access to wider segments
- Promoting motorcycling as a mainstream transport choice for all
- Promoting motorcycling to non motorcyclists