Help for customers
Customers currently have no means of distinguishing good from bad when choosing an instructor or ATB. This is particularly important when choosing where to do Compulsory Basic Training (CBT), as the quality of this initial training experience is far more likely to win converts to motorcycling when delivered well. Also, those who invest time and money into building a superior business have no concrete way to stand out from less scrupulous operators. Professionalising the industry Introducing awards for instructors and ATBs will allow the motorcycle training industry to professionalise ahead of any compulsory requirements to do so. These quality assured awards (QAA) will be equivalent to level 3 (approximately A level standard) and though they are voluntary, they will demonstrate to customers that the instructor or ATB involved will far exceed any minimum standards. QAA is an initiative from the IMI that recognises and certifies in-house training that meets the high standards set regarding quality of content, delivery and assessment. MCI’s new work-based training courses are achieved through assessment and training, and require the candidates to prove that they have the ability to carry out their job to a required standard.
Welcomed by the wider industry
MCI members also agree that more structure within the training industry will allow them to choose training partners more easily and to develop fleet programmes with corporate clients who need greater quality assurances than are currently available. The individual instructor training programme will start in January 2015, but the first ATB course will begin in a few weeks’ time in April of this year. 20 ATBs will be given the chance to be the first in the UK to take an award specifically tailored to them. This can be taken by owners, directors, managers or whoever has responsibility for the day to day running, as it concentrates on the businessof running an ATB. Those seeking instructor accreditation next year will need to be part of an ATB which has gained MCIAC ATB accreditation. Steve Kenward, CEO of the Motorcycle Industry Association explained:
"Driver and motorcycle training has been left behind other training sectors in introducing a framework of recognised qualifications. This move should help to change that. Motorcycles should be a natural choice as a means of personal transport and for fleet operators too, but both need clearer signposts when choosing quality instructors. “We are particularly proud to be able to launch this ahead of anything similar in the car driver training industry and before any compulsory requirements to do so by government bodies.”
Karen Cole, Director of Safety and Training at the MCI, who has been instrumental in leading the bid to get approved status for the MCI added:
“Many working in the motorcycle training industry agree that the industry has suffered from a lack of recognition and professional status for too long and that needs to change. “Quality Assured Awards fit into a long term strategy to deliver a ‘route to safer motorcycling’ model, which is a shared aim for MCI members and the Motorcycle Industry Association Trainers Association (MCITA). We are sure that if we can improve rider safety and raise the professionalism and credibility of the industry overall, we can expect much more support from government, manufacturers and other key stakeholders.”
Media enquiries to email@example.com Editors Notes:
- The Motorcycle Industry Association (MCI) works alongside a number of stakeholders to improve rider safety including IAM, ROSPA, BikeSafe, Transport for London, Road Safety Scotland and the Road Safety Partnership.
- Course 1 title: MCIAC Quality Assured Award in Rider Training Industry Competence (ATB owner)
- Course 2 title: MCIAC Quality Assured Award in Motorcycle Rider Training Instruction. This is for instructors who belong to an ATB which has gained MCIAC ATB accreditation (course 1) and starts from January 2nd
- There is a dedicated website for riders to find their nearest MCIAC accredited trainer www.mciac.co.uk