18th June 2013

Press Release: Off-Road virgins no more - and proud of it! Converts take to social media to share their enthusiasm

Facebook is buzzing with comments and pictures from the 400 people who had their first taste of dirt riding over the weekend.

The four day long Motorcycle Off-Road Experience was held between 13th - 16th June at Brake Hill Farm in Brigstock, near Kettering.  It was organised by the members of the Motorcycle Industry Association’s off-road group, to provide people with the opportunity to try off-road riding for the first time. This attracted people from 38 different counties plus London.  Some were road riders, but quite a few had never been on a bike before.  Despite this, most managed to progress to a full motocross trail by the end of each session, with the help of expert trainers, including 3 times World Champion Dave Thorpe. Honda, Kawasaki, KTM, Suzuki and Yamaha provided bikes, kit and trainers for a heavily subsidised fee of just £15.  The AMCA ran the trackside element of the event with overall project management and communication provided by the MCI.  Other off-road organisations also attended to provide a comprehensive induction into all off-road options. These included the sporting body ACU and the Trail Riders Fellowship (TRF), which works to preserve the use of green lanes and offers a gentler form of recreation for motorcycle off-roaders. The weather was windy but mostly dry and with so many people turning up early for sessions, it was easy to bring the start time forward one day when rain threatened. The MCI contact centre managed the registration and booking process and is in the process of surveying all participants to see how they will be pursuing their interest in off-road riding.  93% agreed to be contacted by manufacturers and trainers post event. Howard Dale, General Manager of Kawasaki and Chair of the MCI’s Off-Road Group says the response was incredibly positive: “I’ve never seen so many happy faces in one place.  People were buzzing after their first taste of off-road riding.  It was the same among all those involved in running the event too. This level of cooperation within the industry is unprecedented, and the ‘feel-good factor’ for everyone involved over the past four days has gone off the scale and importantly many of those attended are determined to pursue further training or buy a bike!”. Comments from Facebook: (Click here for MORE Facebook page) John Underdown Spent Sunday on ebay looking for a beat up MX to practice on.... Manny Moo Moo I had a great time, first a 15 min intro at Kawasaki world and now you guys just convinced me MX is the way forward. Russell Hawkins Thanks hugely for a fantastic experience. All you guys are a credit to your sport! Special thanks to the crew at KTM for keeping us all safe! Well worth the ride down from Liverpool, can't wait for the pictures! Tim Haffenden Thank you for an absolute belter of a day. By far the best £15 I've ever spent..... although as a result of it I intend to be a few grand poorer over the coming weeks as a new toy occupies the garage. Katherine Penfold Awesome day! Thanks so much to all the guys for making it so much fun and keeping us safe, especially the Honda team for the help and encouragement
I have muscles aching today where I didn't even know I had muscles!! Johnny Bravo Thank you. It was A W E S O M E!!!  My legs are still aching & I'm still smiling like a madman Anna Adshead Thanks to everyone on the Suzuki team - had a really great time (once I'd overcome the initial nerves.......) Laura Wiles Eeek can't wait. I had such a good time on Saturday, and as someone who has never ridden a bike before I was so proud of myself for picking it up so quickly! good luck everyone! Nathan Beahan Absolutely fantastic experience morning ... I'd say you've hooked in more than a few people to the world of off-roading! Lucy Stiles Thank you so much everyone! Team Yamaha rule. X Ian Broughton...Still got the grin! ENDS For more information contact: Stevie Muir Tel. 07989 378597                     Email: press@mcia.co.uk Editors Notes
  • Top trainers included: Dave Thorpe for Honda, Mick Extance for Kawasaki, Neil Prince for Suzuki, Barry Johnson for Yamaha and Ady Smith for KTM.
  • MORE was conceived by members of the MCI’s Off-Road group – which includes manufacturers and sporting bodies. The group’s objective is to introduce off-road riding to a new audience. Motorcycle off-road sport provides exciting opportunities for riders to pit themselves against a variety of physical challenges and is suitable for people of all ages, male and female, providing the most economical route to competitive motorsport. 
  • 1.7 million spectators watch around 55,000 riders attend an average of over 4000 off-road events a year.  These range from schoolboy motocross to high level competitions such as the Maxxis British Motocross Championships.
  • In addition to the sheer thrill offered by off-roading, it performs a number of social functions – especially in promoting family cohesion.  There is a vibrant social life surrounding off-road sport and many parents say their participation provides one of the few contexts where teenagers are willing to socialise with their parents. 
  • There are economic benefits too, as well as increasing leisure opportunities in rural areas. Off-road sport contributes three-quarters of a billion pounds a year to the UK economy, which boosts the rural economy.  See the MCI’s Policy Framework for Motorcycling.
  • The advantages of motorcycle sport are currently being championed through the Motorcycle Sport Political Strategy Group – a collaboration between the MCI and off road sporting bodies, details of which are available on the MCI website.
  • The Motorcycle Industry Association (MCI) is a trade association representing 90 % of the supply side of the UK motorcycle industry.  It was formed over 100 years ago.




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