Zero join MASTER Scheme


Zero, the electric motorcycle manufacturer today announced it is joining BMW, Honda, Kawasaki, Triumph, Suzuki and Yamaha in signing up the MASTER Security Scheme – the UK’s only official and national anti-theft programme.  Zero will be fitting it to all new bikes.

Background to the scheme:
  • The MASTER Security scheme was developed in close collaboration with and backed by the Police, ACPO and the Home Office, using technology from Datatag - Britain’s foremost security marking company.
  • This MASTER Scheme uses a sophisticated array of security technology to give each piece of equipment a unique fingerprint, as well as operating registration infrastructure and a call centre.  
  • This marking includes a combination of visible and hidden elements: data dots, stealth etching and a number of transponders embedded into parts - similar to the technology that allows the chipping of cats and dogs.  
  • This combination, along with the high visibility and the unique number on each tag will offer both piece of mind to consumers and help the police in recovering stolen motorcycles.
Comment: Dan Lynch, Country Manager of Zero Motorcycles in the UK commented ‘We’re pleased that the UK industry association has launched this initiative and are confident that our machines will, as a result of the protection provided, be less targeted. It’s important we do all we can combat theft and our decision reinforces our commitment to this and our customers.’ D.C. Ian Elliot, from the Metropolitan Police, who was involved in the scheme’s launch said ‘The MASTER Scheme and the technology used will protect new bikes before they even leave dealer showrooms – this is a huge step towards defeating the criminals and we are confident that these technologies will help make motorcycle theft a thing of the past.’ Datatag’s Managing Director Kevin Howells commented ‘Our systems have a proven track record in both crime prevention and also prosecution and we are pleased Zero Motorcycles have signed up to help protect their new customers using our technology through the Industry MASTER Scheme.’ Steve Kenward, Acting CEO at the MCI said: ‘We are delighted to have Zero on board with the MASTER Scheme and look forward to seeing our first fully marked bikes entering the parc from 2013’. Notes
Why is security marking necessary? 
  • Motorcycle theft is a huge problem and increasing. Of the 26,000 machines stolen each year in the UK (based on 2009 figures), the majority are less than 3 years old.*
  • 50 % of these are stolen from Greater London, with 35 machines taken from its streets each day, which means more vehicles were stolen daily than are currently sold new.*
  • Recovery rates are as low as 18 % for superbikes.*
  • Many motorcycles are broken up into parts within hours of being stolen and reassembled onto legal frames, which have log books.*
  • The majority of these ‘clones’ find their way into the legitimate dealer network, as it is currently nearly impossible for dealers or the police to identify stolen parts.*
  • 43% of all insurance total loss pay outs are due to theft (according to MCI research).
  • 40 % of those who receive insurance pay outs DO NOT buy another motorcycle and therefore around 10,000 people leave motorcycling each year.
The Datatag Motorcycle Security Kit is available for all existing owners, through local motorcycle dealerships, for the RRP of just £89.99. This one off charge provides peace of mind and the benefit of the Datatag system can be transferred to a new owner should a customer sell their bike. *(Facts and figures supplied by the Motorcycle Crime Reduction Group). To see how motorcycle thieves operate - see this short film: Supporting Information: MASTER Security Scheme
  • The MASTER Security Scheme system has Home Office and ACPO accreditation under the Secured by Design scheme and complies with several other quality accreditations including ISO and LPS (Loss Protection Standards) for its secure database.
  • Early adopting members of the scheme are Honda, Triumph, Suzuki, Kawasaki, BMW and Yamaha all of whom will introduce the MASTER Security Scheme progressively to their ranges over the coming months.
  • There are no annual fees when fitting the MASTER Security Scheme.
  • When a MASTER Security Scheme marked motorcycle is ultimately sold on, the scheme registration can be transferred to the new owner. (A small admin fee applies to transfer requests).
  • Information is stored on Datatag's secure database - accessible 24/7 and is both Home Office and ACPO Police Secure accredited.
Datatag website