Advanced rider charity at Motorcycle Live


Road safety charity IAM RoadSmart has announced today it will be exhibiting at this year’s Motorcycle Live, after an absence of five years.

Formerly known as the Institute of Advanced Motorists, the charity recently re-branded to attract a new generation of riders and drivers to its advanced training courses.

Sarah Sillars, CEO for IAM RoadSmart said: “We are very much looking forward to being at Motorcycle Live – it is a colourful and vibrant show and represents everything that is fantastic in the world of motorbikes. It’s a good fun day out – take the family.

"We are keen to show that you can ride safely and have fun at the same time. Learning those amazing road skills and showing you have the ability to handle any situation is a very satisfying thing, and we want to empower bikers in this way."

Motorcycle Live takes place at the Birmingham NEC from 19-27 November. IAM RoadSmart will be in Hall 2 Stand 2C44. For more information visit