Press Release: New safety strategy for motorcycles launched by ACEM


ACEM, the European Association of Motorcycle Manufacturers, unveiled its new road safety strategy this week.

The safe ride to the future  document sets out the European motorcycle industry’s commitment to road safety and proposes further improvements through an integrated approach covering vehicle technology, training and infrastructure safety. 

As part of this new strategy, the motorcycle industry has signed a Memorandum of Understanding on cooperative Intelligent Transport Systems (ITS), i.e. safety systems that allow for communication between vehicles and between vehicles and infrastructure. ACEM members commit to have at least one of their models available for sale with a cooperative ITS feature by 2020. The industry will also carry out research on an eCall system for motorcycles, i.e. a system that generates emergency calls from a crashed vehicle instantly after a collision has occurred. 

With regard to training of riders, ACEM and the German Road Safety Council (DVR) have joined forces to promote high quality voluntary post-license training schemes across the EU through a DVR-ACEM Quality Seal. This new partnership between the two organisations aims at helping European riders to easily identify high-quality training schemes available to them. 

The European Association of Motorcycle Manufacturers will also organise a series of workshops in different European countries to identify and promote measures to improve road safety at national, regional and local levels. These meetings will bring together key stakeholders including public authorities and riders’ organisations. The areas to be discussed will include, among others, development of more effective safety policies, design and maintenance of road infrastructure, and promotion of compliance with traffic rules. 

‘The safe ride to the future’ builds on previous safety initiatives such as ACEM members’ commitment to voluntarily fit all of their new vehicles with automatic headlamps on, the signing of the European Road Safety Charter and the decision to fit 75% of street motorcycle models with an advanced braking systems as an option or as standard fitting by 2015, in advance of respective regulatory requirements.

Commenting on the publication of the Safe ride to the future ACEM Secretary General Antonio Perlot said: “This strategy confirms ACEM members’ desire to be a leader in road safety. It highlights our ambition to have the best possible road safety outcomes for Europe.

“The number of road fatalities amongst powered-two wheeler users in Europe is declining. These results are encouraging but much still remains to be done. The motorcycle industry will continue to promote and support all initiatives that help to create a safer environment on Europe’s roads.

“Road safety is not only about the vehicle. Road safety policies must look at vehicles’ safety features, users’ behaviour and the infrastructure on which they operate.

“As the number of motorcycles and mopeds on Europe’s roads is expected to continue growing, as a reflection of citizens’ expectations, it is essential to ensure that they are adequately integrated into transport policies at all levels. We look forward to continuing our cooperation with European and national policy-makers to achieve our common goal of saving lives.

”The UK’s Motorcycle Industry Association recently introduced two new courses, which will allow riders to find trainers and training businesses which are quality assured by the Institute of the Motor Industry (IMI) and endorsed by the Government department responsible for driving and vehicle standards (DVSA).