Press Release: Road users to support the AA ‘Think Bikes’ initiative


The Motorcycle Industry Association (MCI) is joining British Cycling in supporting the AA’s ‘Think Bikes’ awareness campaign, which is launched today in London.


Olympic cyclist Chris Boardman and 20 times TT winner John McGuiness will be attending the launch at Marble Arch this morning (9am) to underline an important development in road safety – collaboration between different road groups.
    The AA is highlighting the fact that failure to look properly is most commonly cited (42%) as a contributory factor in road accidents in the UK*.
    To address this, the AA Charitable Trust has printed one million free stickers to be distributed to drivers to encourage them to look out for motorcyclists and cyclists. These will feature a line drawing of a motorcyclist and one of a cyclist in warning triangles, which can be placed strategically within a vehicle, as a permanent reminder to look out for these road users.
    The stickers can be picked up free from Halfords and will be distributed by the police and issued with AA member renewal packs.
    Steve Kenward, CEO of the MCI is delighted that motorists, cyclists and motorcyclists are working together:
    The original idea came from Tony Rich, AA Patrol of the Year, whose friend Jack Bellis was killed in a motorcycle accident. Tony and Jack’s family wanted to do something to help prevent such crashes in the future.
    “It is vital we look out for each other as fellow road users and the MCI feels collaboration between different road groups is the key to reducing casualties. Getting more people onto cycles and motorcycles could dramatically cut congestion for all road users, but drivers need to ‘think bikes’. If drivers embrace the stickers as a permanent reminder to think about cyclists and motorcyclists we could see an instant decrease in what is known within motorcycle communities as the SMIDSY (sorry mate I didn’t see you!).”
    Notes to Editors
    Contact For further comment from the MCI please contact Karen Cole, Director of Safety and Training, on 07977 070316, For further comment from the AA contact Lorna Lee, AA Road Safety on 01256 495969 or 07738795776