On the first day (14th September), 41 members of the media (there was not a single no show) were buzzing after a day of professional training, demonstrations from pro-riders and a huge choice of bikes. On the second day 100 members of the public, picked on a first come first served basis, were able to enjoy a similar day, trying off-roading for free. The enthusiasm generated from both days has been overwhelming. A facebook page, set up for those who attended has been buzzing with comments of praise for the event and many people are now determined to buy bikes, even though some had never ridden any sort of motorbike before. Howard Dale, who chairs the Off-Road Group says this was exactly the response they were looking for, ‘It was a real cross-industry effort, where brand rivalries were put aside in order to give the off-road industry the boost it deserves’. A professional photographer was hired for the day and attendees have been uploading them to their own facebook pages, which means news of the event has now reached over 16,000 people.
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When the MCI Off-Road Group decided to pool resources to put on a media and public day to showcase off-road sport, no one could have predicted the incredible glow that the both days generated.