“We are delighted these companies are encouraging leisure riders to try commuting on their bikes during Ride to Work Week, by extending their cover.
“Around two-thirds of motorcyclists only opt for social and domestic cover and so are missing out on the huge benefits of commuting on their bikes. These include saving time, money and enjoying easier parking. Regular commuters are also likely to become more skilled road users and the best reason of all is that it’s just more fun!”
The campaign slogan #commutehappy is backed up by fact. Motorcyclists are among the happiest commuters according to a one off survey by the Office for National Statistics. It revealed that riding a motorcycle, moped or scooter had no negative impact on well-being on commutes up to 30 minutes and after that it was negligible. This was in contrast to those who walked, cycled, took the bus or drove, who all experienced a dip in well-being after just 15 minutes.
Campaign hi-viz vests are available for free for those organising their own workplace events (subject to availability), which can be ordered by contacting the team email@example.com.
*if a Bikesure policyholder with Ageas, Markerstudy or Highway
For additional information contact Stevie Muir firstname.lastname@example.org or phone 07989 378597
Notes for editors:
- There is a short video showing which insurers are supporting Ride to Work Week here: https://youtu.be/8omoX5rZAKQ
- Ride to Work Week has an active facebook community, and during the campaign riders share their pictures of how they #commutehappy
- Follow on Twitter: @RideToWorkWeek
- See the website for info and downloads: www.ridetoworkweek.co.uk