Paul Lyons

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Paul Lyons
Wells Fargo 

Having recently reached the 20 year service milestone within Wells Fargo CDF I currently provide global support to two of our biggest manufacturer relationships, Triumph and Polaris as well as managing the UK relationship with Suzuki.  

For the last 10+ years I have been focused exclusively on the Motorsports industry initially working with the dealers and now on the manufacturer side. I work closely on a daily basis with our Motorsports partners to assist them in overcoming the ongoing challenges of getting their products to market. 

Over the past 12 months, I have been heavily involved in supporting the industry dealing with Covid-19, Brexit and the transition to Euro 5 so I am intimately familiar with the issues we are all facing. 

Prior to Covid-19 I travelled extensively throughout Europe to meet customers face to face and so have a wealth of first-hand knowledge and experience of the UK market and also the wider European market. 

Previous roles included being CDF UK Commercial Manager responsible for the team managing our relationships across the Motorsports, Marine, Caravan & Motorhome segments and over 12 years’ experience in the Equipment Finance Leasing Industry.