George Cheeseman

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George Cheeseman
Royal Enfield

George is with Royal Enfield Motorcycles as Country Manager for the United Kingdom and DACH regions, which is part of the International Business Division of Eicher Motors. In this role, George is responsible for managing business operations in the UK and DACH markets, working closely with distributors and dealers for brand-led growth in the region.

George is a graduate in Marketing from Lancaster University and has over 12 years of motorcycle industry experience along with time spent in the marine and agricultural sectors. He has worked with manufacturers including BMW UK and Suzuki GB in a varied portfolio across Marketing, Sales & Product strategy, Network development and Motorsport.