MCIA announce the appointment of Alfie Brierley as Head of Policy and Public Affairs

MCIA announce the appointment of Alfie Brierley as Head of Policy and Public Affairs

MCIA are pleased to announce the arrival of Alfie Brierley in the position of “Head of Policy and Public Affairs”. Following many years of outsourcing this critical role, it was decided that in order for MCIA to be more effective and regain its position in political circles, change was needed. Bringing this role back in house will ensure a far more coordinated approach to the political lobby, and in turn build on the solid platform created by the team over the last three years at MCIA. 

Alfie will drive forward MCIA’s policy, public affairs and trade agendas, representing them with key political decision makers, departmental officials and wider industry influencers. 

With extensive lobbying experience across public transport, automotive, rail and urban mobility, Alfie’s unique skill set will help to further position MCIA and the L-Category sector as the essential channel through which the government will achieve its policy ambitions quicker, placing members at the forefront of the urban mobility revolution. 

Alfie Brierley said, “The policy and political environments MCIA members are operating in, though challenging, present huge opportunities to showcase the significant role our sector can, and is playing in decarbonisation, a green, economic recovery and urban mobility ecosystems fit for the future. I’m delighted to be joining the MCIA, and excited to help members in seizing these opportunities, whilst also overcoming industry challenges”.

Tony Campbell, CEO of MCIA said, “It gives us great pleasure to announce Alfie’s arrival, whom I am sure will quickly settle in his new role and get up to speed working on MCIA and Industry priorities. Upon joining MCIA, it became immediately apparent that our lobby had lost impetus where old ideas and opinions were creating barriers rather than openings. This approach was replaced by the Route to Tomorrow’s Journeysposition / policy paper, which has not just resonated with Government but led the way for the sector. Alfie joining MCIA will “turbo boost” our efforts where I am confident progress on the political front will be far more progressive than in the past, resulting in the sector having an up to date and fresh approach to Policy and Government Affairs”   

Notes for Editors:

MCIA is the body that represents the UK Powered Light Vehicle (PLV) industry.  PLVs can be defined as lightweight scooters, motorcycles, tricycles and quadricycles, typically with zero or low-emission power. 

For more information about the work of MCIA and Powered Light Vehicles, or to interview MCIA CEO, Tony Campbell, please contact Gina Evans at or call 02476 408017.