MCIA bring together an industry wide stakeholder group to address the shortages in apprentices in the sector

MCIA bring together an industry wide stakeholder group to address the shortages in apprentices in the sector

The Motorcycle Industry Association (MCIA) convened a first-of-its-kind meeting that brought together key stakeholders from across the sector. 

This new group has an objective of attracting more people to come and work in the powered two-wheel sector, especially those at the start of their career. The industry has for many years suffered a shortage of qualified technicians and has failed to attract enough school leavers onto the established apprenticeship scheme.  As the sector moves into a new era of electrification alongside existing technologies, ensuring we have enough people progressing through the apprenticeship route will be key to our success.

The motorcycle industry is a vital contributor to the economy, offering thousands of job opportunities and contributing significantly to the UK manufacturing sector as a whole. Recognising the importance of a skilled workforce and a thriving market, MCIA along with the wider group have prioritised this joint endeavour to address the challenges and harness the opportunities that present themselves in the apprenticeships space.

Key topics of discussion were: 

·       Identifying what are the main barriers that need to be overcome which includes:

o   Government funding

o   Creating the demand working closely with Manufacturers and Dealers

o   Establishing a network of colleges and training providers       

By uniting industry stakeholders, the group will set out a clear vision and course of action to navigate the challenges and capitalise on the untapped potential for the industry.

Tony, Campbell, MCIA CEO, said:

"By reforming the Trailblazer Group, responsible for developing the occupational standards that make up an apprenticeship, and initiating the application process for funding, we are taking concrete steps to address the financial challenges. We are also actively collaborating with manufacturers and retailers to identify the demand for apprenticeships and break down the barriers that hinder the growth of apprenticeship programmes. Together, MCIA and NMDA are creating a pathway for success in the motorcycle industry."

Symon Cook, Head of Member Services and Operations at NMDA, said:

“We are dedicated to nurturing a skilled and passionate workforce within the motorcycle industry. The formation of a well thought out action plan in partnership with manufacturers and retailers will promote the benefits of apprenticeships to colleges and training providers, facilitating increased participation. Through these collective efforts, we aim to enhance the accessibility and attractiveness of apprenticeship programmes, fuelling growth and prosperity in the industry."

MCIA and the NMDA are committed to driving the implementation of these initiatives. By collaborating with key stakeholders, addressing funding challenges, and promoting apprenticeship opportunities, this new group will seek to ensure a sustainable future for the motorcycle industry.


Notes for Editors:
The MCIA is the body that represents the UK Powered Light Vehicle (PLV) industry. PLVs can be defined as motorised lightweight scooters, motorcycles, tricycles and quadricycles, typically with zero or low-emission power.  Within regulation they are defined L-Category vehicles (Regulation 168/2013), they are an answer to the traffic congestion and air quality challenges created by personal and goods transportation. For more information about the work of MCIA and Powered Light Vehicles, or to interview MCIA CEO, Tony Campbell, please contact Alfie Brierley at or on 07590 168714.