Tony Campbell


Tony Campbell - CEO 

Tony became Chief Executive of the Motorcycle Industry Association in September 2017, following Steve Kenward's retirement. He originally joined the MCIA board back in 2005 when he was first appointed as the Managing Director of Piaggio UK. A very keen motorcycling enthusiast and racer, Tony has been riding bikes since his early teens and still very much enjoys the high speed thrill of bike competition both on and off road today. 

From a business and career perspective, he first started his working life in his family’s catering business but in the late 80’s joined the Automotive Industry as a car salesman where his career progression took a steady rise before joining the Motorcycle Industry in 1998.

Working on the retail side for the Country’s largest Motorcycle Dealer Group at Director level, he then decided in 2004 that he wanted to a work for a major manufacturer and subsequently joined the Piaggio in August of that year. With the Group now comprising of 6 major brands including Aprilia, Moto Guzzi and Vespa, Tony sees his position as one of the most envied but challenging roles in the industry today.

On a personal level, Tony is married, has 4 children (all girls) and therefore away from work and riding bikes he is still at “full throttle” as the family keeps his spare time to a bare minimum.