Howard Dale

A lifelong motorcyclist, and former moto-cross racer, Howard has over 30 years experience working within the motorcycle industry at all levels having spent ten years working within a motorcycle dealership in a technical capacity before joining Kawasaki Motors UK in 1991.

Holding a number of different positions within the Kawasaki organisation before being appointed General Manager in 2004 has been invaluable in terms of aiding a balanced understanding of the industry, its needs and the challenges it faces in the future.