MCIA presents the industry Showcase this November - Motorcycle Live

MCIA presents the industry Showcase this November - Motorcycle Live

Motorcycle Live, MCIA’s flagship event opens at The NEC Birmingham from 18 – 26 November. 

With over 50 motorcycle, scooter and other powered light vehicle manufacturers confirmed to exhibit, the event will offer something for everyone.  Whether their interest is traditional petrol powered, hybrid or fully electric, visitors will be spoilt by the opportunities to see, touch and ride at this amazing showcase event.  

As the UKs premier show, the line-up of newly launched 2024 bikes, top riders, celebrities, accessories, clothing, and entertainment is unparalleled. With visitors as young as six able to try electric trials bikes, and those with a full licence will have the option to ride both on and off road.

MCIA encourage existing riders to learn about the many benefits of post-test training in the Elite Rider Hub located in Hall 3a.  Those looking to take their first steps on to two wheels can have one-on-one instruction in the TryRide area in Hall 2, and visitors leaving education or looking for a change in career can visit the Career Hub in Hall 2, where our team will be on hand to discuss current job vacancies, and the pathway to an apprenticeship within the motorcycle industry.  

MCIA are working hard to ensure the pathway for new riders becomes as accessible and affordable as possible with the launch of the “A Licence to Net Zero” where our team will continue to push Government to review rider licensing for the sector. Motorcycle Live compliments these efforts by not only offering a shop window for visitors to learn, explore and have questions answered, but to also meet the brands of their dreams and chat with industry experts all under one roof. 

Tony Campbell, CEO of MCIA, said: “Motorcycle Live presents the very best of motorcycling,  whether you’re looking to start your two wheel adventure, or are already a rider. Visitors will experience an amazing day out, whilst exhibitors will have the opportunity to meet thousands of potential customers. We look forward to welcoming our members, exhibitors, and visitors to The NEC for the UKs premier motorcycle show”.

Members of the motorcycle trade are able to access up to four complimentary tickets to attend the show on Trade Day, Monday 20th November, details on how to apply can be found here

Notes for Editors:

Further information about Motorcycle Live can be found at
MCIA is the body that represents the UK L-Category vehicle industry. L-Category vehicles can be defined as motorised lightweight scooters, motorcycles, tricycles and quadricycles, typically with zero or low-emission power.  

For more information about the work of MCIA and L-Category vehicles, or to interview MCIA’s CEO, Tony Campbell, please contact Gina Evans at